How To Make Your Advertising Make Money By John Caples
Reflections on John Caples’ “How To Make Your Advertising Make Money” About John Caples John Caples was a popular copywriter whose vast mail-order advertising skills won him a place in the history of publicity. David Ogilvy once called Caples, “[O]one of the most efficient copywriters ever been there.” Caples will be remembered for a classic … Read more