The Fascinating History of PPC

Learn the history of PPC from people using it ever since it came to be Pay per click (PPC) is an advertising revenue model in which companies pay a fee every time a user clicks on their advertisements. PPC is not a new concept, it has been around for over two decades. Read about the … Read more

What is Pay Per Click (PPC) in Digital Marketing? Understanding the Basics

PPC in digital marketing is taking over the online marketing space – learn why new businesses benefit from this method PPC is one of the most sought-after strategies of online marketing used for generating leads and landing clients. It works on the following principles:  Each time the ads of the advertisers are clicked, they pay … Read more

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