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What are some Important PPC Trends to Watch Out for as a New Business in 2021?

ppc trends to watch for a new business

Are you a new online business? Here are some of the best PPC trends to watch for a new business in 2021 – Market experts

PPC or pay-per-click can be best described as an online marketing approach or model in which advertisers pay a fee every single time their ad gets clicked. PPC is essentially a technique through which you increase your website’s traffic by buying visits to it rather than waiting for months in order for those visits to come organically. 

PCC is becoming more and more popular with each passing day. 2020 experienced a rise in the popularity and usage of PPC by old and new businesses who were looking to expand their customer base. These factors make PPC the number one marketing tool all over the world.

Trends to Watch Out for in 2021

  • Businesses are anticipating the new PPC trends for 2021. With that being said, here are some new PPC trends to watch out for in 2021 that can help your new business grow and be successful;

PPC Automation

  • PPC automation is a new and powerful way to improve your online marketing campaign. Top search engines in the world like Google and Bing have spent large sums of money on making their automation options as efficient as possible. PPC automation allows you to pass almost all of the important work to the machines and by doing so saving a lot of your valuable time and money.

If you are a new business, PPC automation can help you out in a great way. You can let the machines take care of your marketing campaign while you can spend your time and energy on improving your business.

Smart Bidding

  • Smart bidding is a new, machine-controlled bidding system that uses machine learning to make the auction process more efficient through optimization. Cost-Per-Click (CPC), Target Return on Advertising Spend (ROAS), and Cost-Per-Acquisition (CPA)  are some of the best examples of smart bidding. 

With the passage of time, smart bidding has become more powerful and it is estimated that its use will become more prevalent in 2021. 

Learn more about my #1 recommendation to grow an online business here.

Growth of The Social Media Market

  • Social media has never been more popular than it is now. A study conducted in 2020 showed that around 70% of people online surf through at least one social media platform every single day. Hence, the impact of social media on the future of effective digital marketing cannot be overlooked. Most people who surf the internet daily visit social sites like Facebook, Instagram, and Twitter constantly and spend almost an hour a day on them.

All of this means that PPC ads and marketing will be more focused on these social media platforms in 2021 and this will provide you with the opportunity to engage and grow your audience base as a new and growing business on much broader horizons.

Rise of Bumper Video Ads

  • When it comes to easy-to-consume mobile content, videos are the best approach and they will continue to be the best approach in 2021. The fact of the matter is that search companies are promoting the use of video ads and because of that search engine marketers with video experience are high in demand today. Because of their relatively low cost, aesthetic appeal, and overall outreach, video ads are a new and effective advertising tool 

With the introduction of the new bumper machine mechanic from YouTube, you have the ability to convert videos that are shorter than 90 seconds into various types of bumper ads that can be displayed on the platform before, during, or after the video. This marketing approach allows you to expand your horizons and get more eyeballs on your new business.


In the text above, we have discussed some new trends for PPC optimization in 2021 that make it an essential marketing tool for newer businesses. PPC allows newer businesses to thrive, reach a wider audience base, and get more eyeballs on their products and services, and with the introduction of PPC courses like Local Marketing Vault you can learn about all the tricks of the trade when it comes to the world of PPC. This course will not only teach you how you can use PPC to expand your customer base but also turn your business into an instant success. 

So, if you want to use PPC to its fullest and use it to grow your business quickly and effectively, join the course today.

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