Never share a drink with someone you don’t want to sell to! This means you should sell to absolutely everyone!
But how can you get into this mindset?
It’s simple: set high standards and costs! Don’t be a flaky person and don’t be scared of anything.
I didn’t know or do this earlier in my career. I desperately wanted to make money. So I only sold to cheap people. You know that kind of thing. We seem to fear sunshine and happy endings. But that’s not the right perspective!
I finally woke up!
Now I sell and I sell well. I don’t settle for cheap customers. I force my customers to raise their standards because mine are so high!
And what can I tell you? It works!