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An Unbiased Review of Facebook Ads Ninja Masterclass 2020

facebook ninja kevin david

Kevin David’s Facebook Ads Ninja course is one of the most detailed and information-rich FB-advertising courses out there. In this competitive field, with so many experts having their own course, can Kevin’s course stand out?

I sit down today to review this course in detail to help you find that answer. I have spent countless hours going through the course and putting it to the test and I have found some interesting results that I want to share with you today.

Is the information included in the course actually help you become a reputable Facebook ad agency or expert? I’ll cover this and more in the review.

Before I begin, let’s talk a little about Kevin David.

Who Is Kevin David – A Short Introduction

  • Kevin David is an extremely successful digital marketing coach and entrepreneur who has successfully scaled 7 figure businesses using only the internet.
  • Being driven by entrepreneurial spirit since childhood, David first completed his college and joined a 9-5 job in accounting.
  • … and yeah he has a net worth of around $5 million! nice man!

Feeling drained and dissatisfied with his routine job, he eventually decided to change jobs and ended up working for Facebook as a consultant. Although being very good at his job, he was still incredibly unhappy with his career and future and started searching for a new way to gain the ultimate freedom he desired.

After spending a lot of time researching ways to make money online without becoming a slave to time, he found great success through the Amazon FBA program. This triggered him to found THATLifestyleNinja in 2017, a company with an aim to help others escape the daily grind and help them reach where he is now today.

Learn more about my #1 recommendation to grow an online business here.

  • With over 100,000 YouTube subscribers and one of the largest Facebook community that has ever existed, Kevin’s company became a force to be reckoned with.

To date, Kevin has produced three hugely successful courses so far, including the popular Amazon FBA course, and the Shopify and Facebook Ads Course, a course which I am going to review for you here.

If you have any doubt about the Facebook ads course by Kevin David, I welcome you to search it on YouTube and you’ll see that nearly all of his videos on the platform has garnered 2 million views and more.

What Will You Learn In Facebook Ads Ninja Course

  • As the name suggests, Facebook Ads Ninja Masterclass is a detailed overview of everything that is Facebook ads.
  • In the course, you will learn everything that is required to make a successful Facebook ad campaign. You’ll learn how to set up your business manager, decide which ads are the most profitable to run for a given goal, and the ability to design the most effective ads, and learning how to target the perfect audience and get better clients.

The course gives you immediate access to a private Facebook group as a bonus where you can get connected, receive and give advice, and continue to harness your knowledge from current and past students of the course.

But the Facebook Ads Ninja comes at a hefty price of $1,997 which is probably something you might wonder about whether it is worth it or not.

Learn more about my #1 recommendation to grow an online business here.

To give you an idea about its worth, I’ll be giving you an overview of everything I have learned from the course, module by module. By the end of this review, you’ll have a pretty good idea of whether to invest in it or not.

An Overview of the Course

The course contains 6 detailed modules that aim to teach you everything about running a successful Facebook ads campaign as well as becoming the master of creating ad copies that give huge returns.

Here’s what’s included in the course:

  • Welcoming Video by Kevin David
  • Module 1 – All About Facebook Ads and What Works in 2020
  • Module 2 – How Beginners Can Become Better At Facebook Ads
  • Module 3 – How To Create an Ultra Targeted Audience To Boost Your Business
  • Module 4 – How to Create an Ad Copy and Creatives That Convert
  • Module 5 – How to Make A Lot of Money Without Your Own Product on Facebook
  • Module 6 – Introduction to Re-targeting

With that out of the way, I am going to give you a detailed overview of each module one by one so you have a pretty good idea of what’s inside and what you’ll learn from the course.

Welcoming Video by Kevin David

  • As with many courses, the Facebook ads Ninja masterclass begins by Kevin personally introducing the course and talking about his entrepreneurial journey and what made him so successful.
  • He’ll tell you why Facebook ads are important for businesses of today and why many of them are willing to pay good money to someone who can manage their campaigns.

You’ll be given a complete breakdown of what’s to come in the 6 modules of the course and a clear message that this is not a get rich quick scheme. He ensures that if you follow what the course has to offer with determination and focus, you’ll be making more money than you ever have.

The 23-minute video ends with motivational words from Kevin.

Module 1 – All About Facebook Ads and What Works in 2020

  • Module 1 is where it all begins. You will be introduced to useful tools and Facebook features that are necessary to learn for basic advertising concepts. Kevin begins by covering the following aspects:
  • You’ll be taught how to set up a Facebook business and business manager page.
  • You’ll also learn how to properly set up and use the Facebook pixel tool in the best way possible.

You’ll be introduced to producing powerful lead magnets, basic sales funnels and creating a custom audience for your project.

Module 1 is a great place to start with Facebook advertising especially if you’re focusing on a local business. Believe it or not, many people go wrong with Facebook ads when local businesses are involved. They typically get caught in the vast feature set of the platform while ignoring the important audience demographics.

There are abundant examples and explanations within this chapter to help you form a lead magnet. As a starter, you’ll be glad that this chapter is all about covering the most basic points of Facebook ads. The best part is that it is explained in such a good way that it doesn’t feel overwhelming nor too dumbed down.

The 1-hour 46-minute video ends with a great emphasis on running Facebook ads for a local business with the principle ‘lead with an offer’.

Module 2 – How Beginners Can Become Better At Facebook Ads

Module 2 covers everything about campaign objectives and the best ways to minimize your spending on ads. Kevin begins by covering the following points:

  • A detailed overview of marketing objects
  • An example of step-by-step ad life-cycle blueprint
  • Creating your social credibility before you start running any ads

In my opinion, module 2 is a very important part of this course and no one should skip it. You’ll be shown each and every ad campaign you can possibly run on Facebook and how you can tailor them exactly the way they are meant to be.

This module will also show you the power of Facebook pixel and why every one of your campaigns should make good use of this tool.

Learn more about my #1 recommendation to grow an online business here.

Further down in the module, you are given several example ads in a variety of campaigns with a different end goal. Nearly every aspect from point A to point B in an ad campaign is covered and provided to you with real-life examples. Kevin shows some of the past successful campaigns he has run.

You’ll also learn all about which metrics and objectives you should be keeping a close eye on so you can save a lot of money that is otherwise wasted. This and more is covered in about 1-hour and 42-minutes of video content.

Module 3 – How To Create an Ultra Targeted Audience To Boost Your Business

Creating your custom audience before starting a campaign is the key part of Module 3. Kevin will start by covering the following:

  • How you can target customers using data on behaviors, interest, and demographics
  • You’ll learn how to create a custom audience for each of your campaigns and pixel events
  • You’ll also learn how to scale any data to create a powerful duplicated audience.

With the help of modules 1 and 2, you’ll have every bit of knowledge and tools required to work on the foundation of module 3 – laser-targeting the perfect audience.

  • This is why it is so important to focus on the videos from the previous two modules and I suggest that you go through the modules again before working your way through the third one.
  • But the good part is that the transition from the first two modules into the third is so flawless that you will feel pretty ready to handle more advanced concepts laid out by Kevin in this module.

After all, understanding what makes a perfect target audience is every bit crucial for the ultimate success of any given Facebook ad campaign, which is also why so many struggles with it.

Learn more about my #1 recommendation to grow an online business here.

In this module, you will be introduced to two new tools including Google Trends and Audience Insights to help you further narrow down the behaviors, interests, and demographics of a targeted audience.

These are all the necessary resources you will require to create the perfect audience. One thing I really loved about this module was how it helps you create a duplicate audience from data collected from the Facebook pixel and ad data. Once you learn how to do it, you will completely transform your business. This is the exact same tactic that Kevin used to shoot local businesses to 7-figure companies.

The third module is a whopping 2 hours and 20 minutes long. I feel it could have been shortened if Kevin didn’t focus on every little detail on how to use Facebook’s data store. But for newcomers, this is actually quite beneficial if you can absorb all that knowledge. I recommend repeating the module until you have grasped everything included in it. When you feel confident, move to the next module.

Module 4 – How to Create an Ad Copy and Creatives That Convert

After learning how to create the perfect audience using various data provided by Facebook and Google, Module 4 will help you design your first ad! There’s a lot that goes into a good ad and that is exactly what is covered in this module. Kevin begins by giving you an overview of the following:

  • How to write the perfect ad copy with supporting imagery that your customers will immediately relate to
  • Using various resources to get inspiration for your ads
  • Narrowing down on stuff that works and modeling your ads after the success of other marketers.

This module will especially feel home to those who have a little creative flair in them. Kevin goes in a lot of detail while designing an ad copy that works for Facebook.

Every ad you see on Facebook has a secret formula that you’ll learn from this module. The best part is that Kevin will share some of his own ads that created magic for his project. So be prepared and focused because nothing in this module is going to waste.

I just want to let you know that you do not have to be a professional photographer or videographer, or even a high-end writer to create a simple Facebook ad.

What’s really important is to understand what will click with your audience. Is it a flashy image? Words that invoke emotion? Or an eye-catching headline? You’ll learn how this works.

Learn more about my #1 recommendation to grow an online business here.

Kevin will give you a very simple blueprint to take inspiration from to create your first ad copy. You’ll be shown how to do research through sites like swiped.co and AdEspresso.

My only concern with the module was that it lacked real-world examples, unlike the first three modules where Kevin shows you his own personal experiences. He does show you a few examples but these are ads from other marketers.

The 1-hour 36-minute long video wrapped up with a lot of new knowledge, tricks, and techniques to apply while creating an ad. I felt like I learned a lot of new stuff that I haven’t seen anywhere else.

Module 5 – How to Make A Lot of Money Without Your Own Product on Facebook

  • When you step into this module, you need to be prepared because it is the longest and most information-rich of them all. So now that you have learned how to create the perfect audience and how to show them the perfect ad that causes them to react, what else is left?
  • In this module, you will learn how to grow your business from Kevin so that you are ready to prospect immediately. He starts by covering the following:

How you can prospect new clients from all directions using proven strategies

How you can manage your agency set-up and start getting new and regular clients.

You’ll learn how to take your Facebook ad-agency to the next level.

This module is brutal – it will discuss all the ins and outs of the Facebook ad agency model and how you can start your own and begin prospecting new clients with enhanced workflows.

Kevin starts by telling you why your services are so important in 2020 to all kinds of businesses and how you can take advantage of all the skills you have learned in the previous models to turn your life around.

He will then cover various lead generation strategies to help you score new clients.

He will also go through other means of securing new clients using email templates and phone. But be prepared, part of the module will encourage you to go through a trial phase – a phase where you offer your services for free until you have set a good footing in the industry and have gained plenty of experience to boast about so you can start securing big-paying clients.

In short, expect a lot of lead generation strategies in this module. You’ll feel a bit overwhelmed but trust me when you are done, you will have learned a lot of useful new stuff.

Module 6 – Introduction to Re-targeting

The final module of the Facebook Ads Ninja Masterclass deals with critical insights and secrets behind Kevin’s success in Facebook ads. This is where you will learn the power of re-targeting.

By following what Kevin has to say in this module, you will not only increase the profitability of your ads, but you’ll also skyrocket your agency. Here’s what Kevin covers:

  • How to run an ad campaign from the very start to finish
  • How you can split-test your ads across all channels without wasting time
  • How you can drive traffic to any kind of content and generate near-unlimited leads from all directions possible

If you thought Module 5 was the longest and most information-rich module of the program, you will be surprised when you reach module six. Clocking at 3 hours and 45 minutes, there’s so much information here that you can’t just miss it.

The best part is that this information has a lot of value and will act as a life-line for any Facebook ads marketer. You’ll learn to target, retarget, and taking your business to the next level from hereon.

In this module, Kevin focuses on profitable testing because it is one of the most important things you can learn about Facebook ads. You will be taught about split-testing and how to get it done properly from the very start.

There are so many things involved in split-testing a single ad – location, potential interests, page likes, behaviors, and a lot more. Everything is covered here.

The best thing about the module is that you are not expected to go through the process manually, you’ll be taught how to split-test automatically using single ad-creation and automatic rules to allow the Facebook algorithm to do the rest of the job based on the limits you set.

By the mid of the module, you’ll also learn how to generate additional data to help you with your campaign. You will accomplish this by retargeting your ads to individuals who took an action when they visited your site for submitting a form or buying a product.

When you learn to do this right, you can combine it with a targeted custom audience, and duplicated the audience to skyrocket your profitability.

The module includes many short videos and tips that will further help you with your campaigns.

Although the module is very information-rich, I felt that a lot of repeated information was also included in it. However, everything was clearly presented with every bit of detail needed to help you get good at this.

Learn more about my #1 recommendation to grow an online business here.

Is Facebook Ads Ninja Worth Its Cost?

With the overview of the course out of the way, now comes the time to answer your most burning question – is Facebook Ads Ninja Masterclass worth its cost?

Learn more about my #1 recommendation to grow an online business here.

As someone who has years of experience in digital marketing, Search Engine Optimization, and Affiliate Marketing, I have to say that there is no doubt that this course is every bit worth the money you pay.

Before I conclude my review, I want to share my personal experience with you. In the section below, you’ll find stuff I believe you’ll love about this course, and stuff I think that could have been better.

Things You’ll Probably Love About This Course

  • Here’s the thing, there’s a lot of – and I mean a lot of Facebook courses out there that are much cheaper than this masterclass. But what I really loved about Kevin’s course is that it covers things with so much detail that you won’t be able to find this much depth in any other course out there.
  • Just by listening to Kevin in the first module will convince you that he has indeed spent considerable time researching and practicing everything that is covered within this course.
  • You are bound to find great benefit from the course if you are a new Facebook marketer or an ad agency that wants to scale their business.

You are taught valuable stuff that will save time and money. You are provided with only the most important pieces of information that are required to kill in this industry. You’re also given the best methods tried and tested by Kevin all throughout his career as a digital marketer.

You can easily tell that this guy is super passionate about what he does and that he really wants his students to escape their 9-5 and become the next big thing in Facebook advertising.

Learn more about my #1 recommendation to grow an online business here.

All in all, I believe that I have learned a lot of valuable stuff from this course. The things I went through have already started helping my Facebook advertising campaigns and I can already see great results.

Things You’ll Wish Were Better

  • As with any online course, this one too has a fair share of flaws. I don’t want to sound critical, but I think it is important for you to know the downsides before you decide to enroll in it.
  • When following the course, I felt that a lot of information in the course was out of place. For instance, sometimes Kevin talks about certain things that I felt would have been a good part of another module from the course.

Moreover, some of the videos contain repeated information – I just didn’t understand why create an additional video with the same information that was taught in the previous module?

Although the course is very informative rich, there are times when I felt that Kevin went into too much detail, making it hard to absorb all that information. There was also a time when I felt that I was being pitched for his other courses.


  • From my experience with the course and the level of information provided with the added access to a private FB group, the investment you’ll make is definitely more than worth it.

I’d say the course is perfect for aspiring Facebook ad managers and Facebook ad agencies that want to scale. You are guaranteed to learn smart techniques to boost any ad campaign and trust me, a lot of these are new and never before seen in any ad course yet.

I have tried various ad courses for Facebook before and I have to say that this outshines all of them. It is the most comprehensive, information-rich, and highly detailed Facebook ad course available today and I would definitely recommend it to someone who wants to jump-start their career in this industry.

With this, I also want to emphasize the fact that this is not a get rich quick scheme. A lot of hard work, time and effort will go into it before you can really master the art of advertising effectively on Facebook. But I guarantee this much that the course will give you the right tools and necessary knowledge to become an expert.


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