Several decades ago, the notion of shopping online came into play. In 1991, it took on the more recognizable concept we’ve come to know as e-commerce. Since then, hundreds of thousands of businesses have set up shop on the internet, and billions of consumers are taking advantage of this rising convenience.
Along the way, numerous online shopping platforms have entered the mix. More than 15 years ago, Shopify became one of them. During the years since its founding, this multinational e-commerce giant has risen through the ranks to become the third-largest online retailer in the United States, topped only by eBay and Amazon. It’s also one of the most popular retailers on a global scale.
Shopify by the Numbers
- As of last year, more than a million merchants were selling their wares via Shopify. Total revenues for the e-commerce platform soared past $1.5 billion during the last year for which information is available. Analysts expect sales to continue compounding over the years to come.
Well over a billion shoppers came to Shopify to browse products last year, and more are jumping on board with each passing day. From individual consumers to worldwide corporations, plenty of customers are out there for Shopify merchants. Still, many entrepreneurs struggle to get their products out to the public.
Common Problems with Shopify
- Entrepreneurs face quite a few hurdles along the road to success. When it comes to Shopify and many other e-commerce platforms, merchants often struggle with finding the right products to sell. They want to offer items that mean something to them, but they also need to fulfill consumers’ needs and expectations. In many cases, choosing products that cover both ends of the spectrum is difficult.
At the same time, countless virtual shop owners have issues with marketing and advertising. Though Shopify offers a wide range of tools and add-ons for such purposes, entrepreneurs often find themselves drawing blanks when trying to use those implements. In the world of e-commerce, making the most of the resources available to you is the key to success.
Enter Hayden Bowles
- Hayden Bowles gained firsthand experience with all the common problems entrepreneurs face when creating and promoting their Shopify stores. For quite some time, he struggled with all the typical issues, even having to start all over from scratch a few times along the way. Still, he persevered and ultimately found success as an online entrepreneur.
Bowles learned much of his techniques through trial and error with little guidance available on which products to sell and how to market them correctly. Now, he has decided to share the benefits of his experience with other aspiring Shopify entrepreneurs. His course, Hacking Shopify Dropshipping, is now available to all those who hope to follow in his footsteps.
A Review of Hacking Shopify Dropshipping
- From start to finish, Hacking Shopify Dropshipping lasts about four hours and includes more than 45 video tutorials. This, alone, is an indication that it offers thorough information on getting your Shopify store off the ground and into the eyes of the public. The course covers several vital points newcomers to the e-commerce platform need to get started and keep their shops up and running.
- After a brief introduction to the course and an explanation of what to expect, Bowles transitions into the basics of drop-shipping, choosing the right market niche to fill and finding the best products and suppliers. This portion of the course also covers creating a strategy for your Shopify business and other important points.
From there, the course moves along to explaining how Shopify works. It details how to build your store as well. This includes choosing an eye-catching name, logo, and theme for your shop.
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You’ll also learn about setting up social media pages for your store, establishing price points, choosing the best apps to use, and developing an email marketing plan among other factors.
The final phases of the course talk about marketing through Instagram and Facebook. Bowles offers in-depth advice on finding the best Instagram influencers to help promote your store and products as well as ways of contacting them and establishing working business relationships. In terms of Facebook marketing, you’ll receive information about developing marketing campaigns and ads, testing their effectiveness, and other essential aspects.
Pros of the Course
Hacking Shopify Dropshipping has plenty of strong suits. This is especially true in comparison to the countless other e-commerce and dropshipping tutorials on the market these days. Some of the course’s most notable positive attributes are:
- Thoroughness: Bowles certainly follows through on his promise to offer all the information and advice beginners need to set up their own Shopify stores and market them successfully. He covers the full range of aspects you’ll face while creating your storefront, finding your niche in the market, and getting consumers to notice your products.
- Ongoing Assistance: Though the course is meant for beginners, it doesn’t leave you in the lurch once you’ve set up shop. After signing up for the course, you’ll have lifetime access to the resources Bowles makes available to members. Bowles also hosts weekly webinars where course participants can interact with one another as well as Bowles himself.
- Exclusive Resources: Those who sign up for Bowles’ course also gain access to its Mastermind Group, which is exclusive to Hacking Shopify Dropshipping Through this forum, you’ll be able to chat with other entrepreneurs who have faced or are currently experiencing all the common problems of getting started on Shopify. Members have several other resources at their disposal as well.
- Marketing Emphasis: Bowles emphasizes influencer marketing far more than most e-commerce and dropshipping courses. This can be an invaluable tool considering the importance of this particular branch of marketing. It makes your store more relatable to consumers and boosts interest and engagement exponentially among other benefits.
In addition to all that, new information and content are continually added to the course. As the worlds of dropshipping and e-commerce evolve, the course follows suit. When new developments arise or unexpected issues come to light, Bowles provides new content and resources to address them.
Taking a Look at the Cons
Although Bowles’ course has ample positive aspects, it’s not perfect. It has certain downsides that should be mentioned along with the positives.
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These include:
- Price: Hacking Shopify Dropshipping isn’t a free tutorial; in fact, the course generally runs about $500. Price could be an issue for those who have yet to make any money in the e-commerce realm. That said, those who have purchased the course insist it’s well worth the cost. You may be able to find special offers and promotional codes online to help offset the price.
- Needs More Advertising Information: Some say Bowles’ course is a bit lacking when it comes to certain advertising options, such as Facebook messenger. As mentioned, though, Bowles adds new information to the course on a regular basis, so he’s likely to bridge the gap as time goes on.
Furthermore, it’s important to understand Hacking Shopify Dropshipping is designed for beginners to the business. It doesn’t cover more advanced aspects of the dropshipping industry. Of course, Bowles offers additional courses geared toward more experienced Shopify store owners, and they cover many of the more intricate details.
Bottom Line
As e-commerce and dropshipping become increasingly popular, a growing number of people hope to cash in on the industry. Unfortunately, doing so isn’t as simple as jumping in headfirst and hoping for the best. Plenty of hurdles crop up along the way.
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Hayden Bowles strives to help newcomers overcome those obstacles via Hacking Shopify Dropshipping. His followers say he delivers on his promise. If you’re looking to set up shop on one of the most popular e-commerce platforms on the planet, Bowles’ course may very well be worth checking out.
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