Here’s what most would-be millionaires don't realize: that people really don't aspire to a mutually agreed upon paradigm of perfection.
Instead, they're drawn to shared interests, mutual concerns, and the zest for what they're doing.
Humans enjoy communicating with humans. So why cover your realness all the way through ads and advertising? It makes your company and you look bland, uninteresting, almost too perfect to be true.
The key thing to remember here is: you should stop pretending that the work you do is super easy all the time. It is the rough edges and imperfections that make people want to spend their money with you. They don’t want perfection, only humanistic voices.
So like…be real dude!
CEO/Jack of all trades master of none! The Daily SEM
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Don't get bogged down by the bells and whistles out there.
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