What is pay-per-click in digital marketing? Learn the best advice from top marketers
PPC or pay-per-click can simply be described as a type of internet marketing technique where the advertisers run ads on a platform. They pay a small fee each time one of their ads gets clicked. It is an advertising strategy of digital marketing that is normally deployed by businesses and advertisers to improve their overall ad campaigns.
The success or efficiency of a Pay-per-click campaign is calculated by dividing the advertising cost by the total number of clicks that are generated by the advertisement. So essentially, PPC is a method for buying visits to your websites, rather than trying to earn these visits organically, as is the case in SEO.
PPC and Digital Marketing
- In today’s world, digital marketing is the main tool for promoting your products or brands and making them stand out among your competitors in the market. PPC is one of the most popular digital marketing strategies as it gives digital marketers a great opportunity to boost their site's overall traffic. This leads to a rapid increase in product sales and results in a large spike in net profit.
Popular PPC techniques
There are a lot of pay-per-click techniques that you can use as a digital marketer to promote and boost your business. These techniques include display advertising, social media advertising, and price comparison website advertising, etc. The list goes on and on. But the most popular and arguably the most efficient form of PPC is search engine advertising.
- This method of PPC allows the advertisers to bid for ad placements in a search engine’s sponsored links section by associating it with a particular keyword that describes the services and products that their business will offer. Once your ad is approved, it will be displayed and viewed by people who are looking for services or products similar to what you are offering. In this way, you can increase your web traffic and promote your services and products with minimal effort and time.
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Benefits of Using PPC Advertising
PPC advertising offers a plethora of benefits that make it one of the most popular modes of digital marketing in today’s world. Some of these benefits are as follows:
- To start off, pay-per-click is an extremely cost-effective mode of advertising. You only have to pay if and when a user clicks on your ad and visits your site. Furthermore, you have the option to spend as much or as little money as you want. So, you are not bound by any specific amount or limit. In addition to being cost-effective, PPC provides you with the advantage that you can choose the audience you want to target by customizing additional details like location, language, and the type of device the ad will display on.
An added benefit of using PPC advertising is that you can view the results of your ad campaign almost immediately. Once your ad goes online you see how many people it is engaging by monitoring the click-rate of your link. In contrast, if you use other advertising methods like Search Engine Optimization (SEO) you might have to wait several weeks or even months to view noticeable results.
- In summation, PPC is an amazing and powerful tool for digital marketing because it provides an easy and sure-fire way to grow your customer base. You can easily connect with searchers and those who are looking for services or products like yours and provide them what they are looking for.
Furthermore, it allows you to reach out to prospective clients and offer them your products and services at a relatively low cost. All these factors make PPC the most efficient and effective digital marketing technique in the world today.
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