Want to learn the secret ingredients of creating PPC campaigns? Keep reading below
Marketing these days is all about how you explore the digital space for your business. From the various advertising channels available, pay-per-click advertising is one of the most efficient and effective techniques to market your business over the internet. Getting ready to set your first-ever PPC campaign? Don't panic! Here are some secret ingredients for creating a PPC campaign that performs perfectly in your favor.
As per Forbes, 50% of small businesses are already using pay-per-click advertising. While this is a commonly used advertising technique, these businesses can simply not make any mistakes as they can run out of their entire budget without meeting their desired objectives. To help avoid that, we have outlined some of the most essential dos and don'ts that will help you create a successful PPC campaign.
Do – Extensive Keyword Research
Before setting up your ad campaign, it is imperative to conduct extensive keyword research. This is crucial as the visibility of your advert defines the success of the entire campaign. Finding keywords that are relevant to your business can be a tricky task. Therefore, put yourself in the shoes of your customers, understand what they are looking for.
- Also, optimize those keywords to deliver results that align well with your business objectives. Through tools like Google AdWords, Bing AdWords, and Webmaster Tools, you can discover keywords driving organic traffic to your website and trending topics that can be capitalized on.
Pro tip: Think of synonyms of researched keywords in order to strengthen the discovery of your website.
Don’t – Bid On Broad Keywords
Keywords with high search volumes may seem attractive, but you should consider factors that will impact the success of the ad campaign. Although a broad match lets you reach a larger audience, the downside is the huge costs you will incur with limited targeting.
- Pro tip: You do not want search engines to match your ‘phone’ ads to anyone searching anything related to them, therefore limit your focus on discovering keywords that are relevant to your PPC campaign. A mix of phrase and exact match are sure better than broad match.
Do – Re-target
The goal of any business is for their customers to end up using their products and services. As with any marketing activity, the retargeting of ads are equally important.
- They allow you to remind your website visitors about your products and services even after the customer leaves without buying. Through this approach you can increase your brand’s visibility, subjecting to reach an audience that has already expressed their interest in your product and service.
Pro tip: Build a lasting connection with customers through retargeting. This will benefit from converting warm leads.
Do – Take Landing Page Seriously
It is only through your landing page that a potential conversion can occur. It is thus necessary to make sure that your landing page corresponds well with your PPC ad messaging. To make sure that your customers’ visit translates into action, customize your landing page in a manner that looks attractive to your target audience. Also, it should provide them with the information they are looking for.
- Pro tip: Be specific with the information on your landing page; the more specific you are, the more credibility it will build in your audience, leading to conversions.
In conclusion, PPC advertising is a cost-effective marketing approach that delivers precise and targeted results. However, it is essential to keep in sight of the do’s and don’ts of the platform to know what gets into making a successful campaign. Because when done wrong, you can incur huge costs leading to exhaust your advertising budget.
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