Our lead generation gurus reveal the top common PPC mistakes that new businesses make – Read and fix your game
PPC or pay-per-click is an online marketing and promotion tool that can be effectively used to draw traffic to your business or website. In PPC, the advertiser usually pays the publisher of the ad (commonly a search engine, a singular website owner, or a specific network of websites) every time the ad gets clicked.
Most new businesses go to Google for getting information on PPC. And although that may seem like a good idea at first, you have to remember that there is a lot of conflicting advice available online that can make PPC more daunting and challenging for you than it actually is. This process can also lead you into making some mistakes that can have a severe impact on the overall success of your ad campaigns down the road.
Common PPC mistakes made by New Businesses
Here we will discuss some of the most common PPC mistakes that are made by new businesses and how you can easily avoid them.
Using a Broad Match of Keywords
It is absolutely essential to have basic knowledge about the variety of keyword match types and how and when you can use them. Basically, there are 4 keyword match types that you can choose from which are;
- Exact Match
- Phrase Match
- Broad Match
- Broad Match Modified.
All of these options are used for different purposes and they provide you with a different set of results based on your needs and requirements. It is always a great idea to avoid the use of broad match type when you are looking to start out in the world of PPC.
- Broad match is a type of keyword match where you give the search engine free control of matching your ads with a specific term. This type of matching normally leads to irrelevant traffic which can greatly derail your ad campaign by wasting your time and money and bringing down your ad’s overall click-through rate.
So, it is a good idea to use the exact match type for keywords that are associated with your business to make sure that your ads reach out to people who will actually be interested in your products or services.
Combining Both Search and Display in the Same Ad Campaign
- Whenever you create a new ad campaign using PPC, you have the option of either targeting only the search network or both search and display networks at a given time. It is not a good idea however to combine both search and display ad campaigns because this will make ad campaigns almost impossible to properly monitor and manage. This difficulty is associated with the fact that a search campaign and a display campaign perform in completely different ways which can become hard to monitor and control at the same time.
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Search advertising specifically targets users who are searching for your services or products and this can lead to higher click-through rates. Conversely, display advertising targets a much larger audience who might even be interested in your products or services.
- So, if you are starting to use PPC to promote your new business online, it is a great idea to start with a single advertising technique to make the process easier and manageable for yourself and at the same time get the best results and click-through rates possible for your online ad campaign.
In the aforementioned text, we have discussed a few of the most common mistakes that are made by new businesses when they start using PPC. These mistakes not only waste your valuable time and money but also can easily derail your entire ad campaign by driving useless or no traffic to your products and services.
There are a variety of courses available online that can be followed in order to make sure that your PPC ad campaign becomes successful and leads to the growth of your new business. One of these courses is the Local Marketing Vault PPC program which can help you get equipped with all the necessary tools that are required to make your ad campaign an overall success and through this success grow and expand your new business.
So, if you are looking to take your online marketing campaign to the next level through the use of the PPC, sign up today for the Local Marketing Vault program.
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